The promotion of any business is crucial for generating sales, and it is equally important for the coaching and tutoring business.
When you think of a promotional message for coaching classes or tuition classes, there is a high chance that you get some sales pitches in your mind.
It is normal thinking of any coaching class or private tuition class owners, and there is nothing wrong with it.
When people start home tuition, or already running a coaching classes, I have seen they want to spread the word to the public through SMS marketing or some other way of sending messages like WhatsApp message for tuition classes, etc.
Still, just because of the inappropriate content of their promotional messages, they don’t get favorable responses or tuition inquiries from parents or students as per their expectations.
However, the time has changed now, and today, most people treat hardcore sales-type promotional messages as spam messages.
You might be receiving many SMS from unknown sources every other day. How often have you read that SMS thoroughly or clicked on the links?
Maybe once or twice out of 100 SMS? Am I right?
Today I will show the secret tips for choosing the promotional message for coaching classes that gets higher response rates than the typical sales-oriented promotional messages.
What will you learn from this article?
How to write promotional message for educational institutes like coaching classes, tuition classes, or home tuition to get more inquiry calls, visits, and admissions?
What should you avoid while writing a promotional message for your coaching class or coaching center?
After that, I will give you ready-to-use high-performing coaching classes promotional SMS format that you can use for your coaching class or tuition class.
Promotional message for coaching classes
Many coaching class owners focus more on sending bulk SMS to as many people as possible rather than actually analyzing the impact of the promotional message.
As a result, they waste money because the message they have sent is something like asking for someone’s money without offering any value or addressing their problems.
It would be best if you learned a few psychological aspects to write a compelling, exciting, and catchy promotional message for coaching classes or tuition classes.
No. I am not asking you to read psychology books but to pay close attention to what I am going to talk about now.
When you write a coaching classes promotional SMS format, always try to answer the following questions in your coaching class promotional SMS.
What are your target students?
If you provide tuition or coaching to class 1 to class 5 students only, then the promotional message will be different from the class 8 to class 12 students.
What kind of results your coaching classes have achieved in the last few years? Or what are your achievements as a coaching class? How reputed your coaching class is?
You should mention your achievements in just a few words because SMS has character limits.
Are there freebies or discounts included in your promotional message for tuition classes or coaching classes?
You should include a genuine discount or freebies like demo classes, open exam tests with prizes, etc.
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What is your USP? ( Unique selling proposition )
Try to mention how your coaching class is better than others. If possible, give proof in figures, not in general words.
Have you included urgency in your promotional message?
No one will call you or visit you if they don’t see any deadline for your education promotion. People don’t push themselves until they have less time to respond. Never miss this psychology.
Note: The urgency must be real, and fake urgencies might harm you rather than benefit you. And do not press very hard on urgency.
Is your message in CAPITAL LETTERS?
Capital letters are not good in general, and it is more considered spam message. Use small letters in your promotional message for coaching classes or tuition classes promotional message.
Have you included CTA ( call to action?) in your tuition class promotion message?
CTA is to ask for action from the SMS receiver. In case of SMS, you can ask to call, visit your coaching class website or visit physically.
If you don’t include CTA and give information on where to go, your money and time will be a complete waste. Without CTA, any promotional message has no meaning. CTA is essential, and you should never miss that.
Note: I understand that it is not possible to include all the above things in a single SMS, but you should aim to include the best suitable aspect for the promotional message template for coaching classes. If you have a website for your coaching class, you can include a link to your website in the message so that people can visit your website for more information. However, please avoid short links because they will look like spam.
I will share a few examples of coaching classes promotional SMS formats for your reference.
Promotional message for coaching classes/tuition classes – examples
Example 1:
Join the highest average result generating coaching class in the town and get free library books for a year. Limited seats only! 98765XXXXX. A-One Coaching Class
Example 2:
Join Excel coaching class and get tuition from the city’s top tutors for guaranteed improvement in results! Last few seats are vacant now! Call today 98765XXXXX.
Example 3:
The last batches of success coaching center students have an average % of 88.65. Be the next achiever by joining us today. Last 15 seats only! Call 98765XXXXX.
Example 4:
13 Students in the board top 100 this year! Vision coaching class for grades 5 to 12, all streams! Admissions are open till April 20XX. Enquire now – 98765XXXXX
Example 5:
78 Engineering & 21 Medical students from Delta coaching classes last year! Be the next before batches get full! Visit website xyz.com or call 98765XXX
Example 6:
100% result with an average of 86%. 20+ years of rich experience in tuition. Admission is open for new batches till 20-XX-2022. Call 98765XXXXX Alpha tuition classes
Example 7:
No one teaches science better than us. Book your free demo class and get a free stationery kit! Call 98765XXXXX Gravity Science Classes
Example 8:
Get 10% discount on tuition fees for a second child. Learn from the best teachers and get guaranteed improvement in results! A-One Coaching Classes Call 98765XXXX
Promotional message for kindergarten students (Pre-schools)
Example 9:
More fun & learning with Little Angels Pre-school. Homely care with a creative learning approach. Book your seat today! Call 98765XXXXX
Example 10:
Our graduates will rock the school. Let your kid join the league of Little Champs. The best caring and safe environment in the city for tiny tots. Call 98765XXXXX
FAQs on promotional messages for tuition classes or coaching classes
Which is the best way to send a promotional message for tuition classes or coaching classes?
SMS is the best way to send promotional messages because of the high open rate than any other advertising medium.
According to Yourstory, any promotional SMS or text message gets opened within the first four minutes with an open rate of around 97%. This makes SMS marketing one of the best promotion strategies for any business.
Conclusion on promotional message for coaching class
I hope that now you have a fair idea of how to craft and write a promotional message for educational institutes or tuition classes. The more engaging, exciting, and non-sale type the message is, the better response rates and inquiries will be.
You can also test your promotional SMS script by sending it to your friends and asking for feedback. Please keep it simple and to the point and you are good to go.
I wish you the very best in the promotion of your coaching classes.