Are you looking to start tuition from home but not sure where to start?
Today, I will show you the exact and step-by-step methods that helped me when I started tuition from home with 5 students, and within one and a half years, I had 40 students, and today, I run and manage a full-fledged coaching centre for the last six years with 160+ students.
If you want to achieve the same success, you need to follow this complete step-by-step guide on how to start tuition at home and take full benefit of it.
In this guide, I will show you how to start tuition at home, run it successfully, and grow into a profitable business without repeating the mistakes I made in our early days.
The best part is that you don’t need to invest anything. That means if you want to know how to start home tuition without investment, this is the article you will ever need.
Let’s get started.
First, I would like to congratulate you as you have already taken the most difficult step: finding information on how to start tuition at home in India or how to start tuition classes at home in India.
How would I know this?
Because, as you have searched how to start tuition at home, you are among the very few people who do not only think “how do I start giving tuition?” or “how to take tuition at home?” but, also try to get the answer and start home tuition at the earliest possible.
This shows how serious you are about getting started with the home tuition business.
Now you are already one step ahead of other daydreamers, as you are moving to the second step today.
To get started, you should know the proven steps that will give you a clear direction. If you ever wonder how to become home tutor? From this guide, you will learn important steps to starting a home tutoring business in India or anywhere in the world.
What will you learn from this guide?
- Why do people fail in the home tuition business?
- Scope & opportunities in the home tuition business
- Misconceptions about home tuition
- How to prepare yourself as a tutor
- How to set up essential things without significant investment
- How to promote home tuition or tuition class and get more students
- How to beat your competitors
- How to establish a brand & build a reputation as a tutor
- How to manage your time and teach more students
- How to scale and grow to the next level (tuition classes)
Note: This guide is a complete step-by-step guide on how to start home tuition and is super lengthy. Please take notes wherever you need.
This guide is all about how to start a tutoring service at home. Once you learn how to teach from home, you will be able to scale it easily.
First, I will discuss a few important points & concepts that I strongly believe you should know before starting your home tuition business.
I highly recommend you read the complete article. However, if you don’t have much time to read the complete article, you can go directly to the table of contents below and read your desired topics.
Why do people fail in the home tuition business?
When I was a beginner I had no idea how to start home tuition business and was in a similar situation that you are in right now.
The first reason why most home tuition does not succeed is that they think that tuition classes are just being a good teacher and they will automatically get many students.
They just tell their neighbours or distribute typical and age-old pamphlets and tuition ads and wait for students to come.
In reality, tuition classes or home tuition is a lucrative business. Like any other business, you have to be updated with your marketing strategies and compete with established coaching centres.
If you copy-paste the traditional methods of starting tuition classes from your home, you will have fewer students, like 4 to 5 students, and that is too from your neighbours and friend’s family. You won’t be able to charge competitive fees as all the students are from your near circle.
Without an understanding of fail-proof marketing & promotion strategies for home tuition, you will get frustrated in a couple of months and quit.
If you really want to start a successful home tuition business, you have to plan every single thing smartly and professionally.
Starting a tuition class from home is one of the lowest investment businesses you can choose to earn a living. If you are a housewife, college student, or unemployed but educated, tuition classes are the best choice to start your own business.
It is absolutely a risk-free and no-investment business.
Before you do anything, let me brief you on the scope and opportunities in the tuition classes business.
What are the scope and opportunities in the tuition class business?
The education sector is growing in India like never before. You can see the explosion of educational apps, new online educational startups, and home tuition agencies buzzing everywhere, and many national and international companies are also trying to capture the education market of India.
What does that mean? That means there are plenty of opportunities in the educational sector if done correctly. But, you might think that there is cutthroat competition also.
You are right, and there is competition.
But, the more the competition is, the better the opportunities are. Remember that if you think about the competition and don’t start today, you can never start or compete in the future in any business.
If you think that the home tuition business is not in demand, please look at the Annual Status of Education Report (ASER) 2021
And, do you know the total number of school students in India?
Here is the report from Statista.
There are infinite possibilities for earning a living from tuition classes, and it depends upon how you differentiate yourself from others and offer value to the students.
The first and most important thing is to start. Once you start, you will come across many things, and you will understand things as you try to learn and implement them.
Let me give you a quick calculation here. ( I am teaching you Maths!! Just kidding )
Number of students are 119 + 131 = 250 Million ( 1 Million = 10 Lacs )
And, as you can see in the report, students taking tuition is nearly about 39%.
So in totality, out of 250 Million students, 97.5 Million students are taking tuition in India. Now, if I convert
97.5 Million into crores, it will be around 9.75 crores.
I think you have got a fair idea of the market potential of the tuition business. The education market will never suffer.
Why should you start tuition classes from home only?
If you have money, you can have a place to rent and start tuition classes, but I do not recommend this at the beginning as starting a tuition centre and investing money without understanding the tutoring business is risky.
start-up costs for a tutoring business depend upon many factors and if you are a beginner, home tuition is the perfect way to get into the tutoring business.
You should start with little to no investment. And the good thing is, you can do it easily. The best way to start tuition classes is to start with your home.
Starting tuition from home will teach you many things, and when you learn management, you will be able to scale it easily. And, it will not be wrong to say that if you can start tuition classes from home, you should never spend a single rupee on things that are not predictable.
Suppose you think that you get a shop on rent, and if you don’t get enough students at the beginning ( that is pretty common ), you won’t be able to cover the rent amount, and from the beginning of your home tuition business, you will be in loss.
So never compare yourself with other tuition classes when you are just getting started. Start home tuition with confidence and determination.
When you are just thinking about how to start tuition at home, you should take it as a business and put your best efforts into achieving success.
The reasons why you haven’t started home tuition yet and why it is not too late to start it today
I know that you might have some misconceptions about how to start tuition at home, how to teach tuition at home, or how to take tuition classes at home. There are some myths (beliefs) that you must overcome in order to become a successful tutor.
Myth 1: I am not highly educated to teach students
Fact: Are you going to teach engineering students or law students? If you are going to coach engineering students, you are already highly educated. Right?
The fact is, you don’t need to be the world’s number one teacher or expert, you just need to know more than the students to teach them, and I think that is very easy.
Never underestimate yourself. You can become a good teacher within a month.
If you are a housewife or a college student, home tuition is the easiest and zero-investment business to make money.
In today’s competitive world, parents are more conscious about their kids’ education, and you can see that tuition classes are started from junior classes.
You can select any class or grade that is comfortable for you. You don’t need to take tuition of higher secondary classes only, and you can start with primary students or even lkg and ukg students. That’s fine.
You can start taking higher grade tuitions when you have enough confidence to teach students and deliver results. Just keep patience and believe in yourself.
In case you think that you can not get young students, but are not confident to teach higher grade students ( class 8 to class 12 ), give yourself a couple of months, buy the books of higher grades and start learning. I guarantee you that within two months; you will be able to teach the subject to the students.
I have seen many college students who know how to start a tutoring business as a teenager and earn a side income by teaching school students part-time to pay their tuition fees.
If teenagers can do it, you too can do it easily.
The only thing stopping you from starting home tuition classes is your mindset. If you are determined to start tuition classes at home, you will start soon and grow it for sure.
Myth 2: I don’t have money
Fact: Many people have this silly question like, how to start tuition at home when I don’t have money to buy, chairs, tables, digital writing pads etc.?
Do you think that you will have 15-20 students on the first day? Certainly not. You have to start with 3 to 4 students only, and a small neat, clean room with a couple of plastic chairs and a white board 2×3 feet size is more than sufficient to start home tuition.
Starting a tutoring business from home does NOT require much space initially and you can definitely start with confidence without worrying much about a space in your home.
Never worry about space. You can arrange your home stuff accordingly. Just make sure that the study space is free from distractions, and during class time, no unnecessary disturbances occur. You have to maintain the decorum.
When you get new students, you can divide them into batches or teach them at different times. Create batches or small groups of a maximum of 5 students at a time. Sounds good?
Myth 3: I will not get enough students to earn more money
Fact: That is correct. You will not have enough students if you do not START & promote it smartly.
The only issue with this myth is that people think more about getting students than getting started themselves.
If you finish this article on how to start tuition at home and don’t start and implement the methods you have learned, you will not get more students.
Indeed, you will not get enough students for tuition if you do not market yourself. You will definitely get as many students as you want if you stay till the end of this article and follow the steps and strategies.
The important thing is to start systematically. And I am here to help you at every step. If you are stuck at any point in this article or do not understand, leave a comment, and I will answer your queries at the earliest possible.
Myth 4: I am not sure I will be able to deliver good results
Fact: This all depends on your ability to teach students and their grasping power. The method you use to teach students can make a difference, and if you do it correctly, you can deliver good results to your students.
The first thing is how you are comfortable with the subject. If you are good at the subjects you teach, you can 100% deliver the result to most students.
Forget about the 10% of students as every student has different grasping power, and even if you teach equally, the results will not be the same.
You can always improve. Identify weak students and make a separate batch for them so that you can save your time teaching the same thing again and again.
Myth 5: I can not compete with big coaching centres, institutes, or tuition classes
Fact: You can beat any coaching centres or tuition classes. How can I say this confidently? We have beaten all established coaching classes and got students from our desired locations by simply using common sense and experiments with different promotion techniques that I will show you in this article.
Market research is extremely important. You can easily beat any tuition class or coaching centre by following this guide.
But as you are just getting started, try to focus on your location. You don’t need to compete with all the tuition classes in your city.
For example, if you start with primary students, say classes 1 to 5, you will get all students from nearby locations. As a parent of young students, no one will send their kids to a coaching centre that is at a distance, and parents will always choose the nearby tuition classes.
So don’t worry about the competition at this stage and keep focusing on nearby location students.
Now coming to our main topic of how to start tuition at home. To start tuition classes from home, you need to understand the complete business model and focus on how to start a profitable home tutoring business from scratch.
Please pay close attention to every topic and try to understand and implement them.
How To Start Tuition At Home ( The Complete Step-By-Step Guide )
The first step to starting tuition classes at home is to prepare yourself. You don’t need to buy suiting shirting or corporate uniform, and I am talking about mental preparedness.
Step 1: Preparing Yourself As A Tutor
How to prepare yourself as a tutor?
Becoming a tutor is easy but becoming a quality tutor demands dedication and commitment. To become a successful tutor, you should have certain qualities as a tutor, basic management, and great preparedness.
The first thing is to calculate the available time you have. If you are a housewife or college student, you might not have a full day to invest in teaching. In that case, you need to manage your time and schedule your daily tasks according to the tuition timings.
Another important thing is to stay disciplined. Teaching is a noble profession, and you have to deliver your best that help students to grow academically. Consistency, punctuality, and dedication are required when you choose to teach as a career.
You have to cut or reduce your leisure time like watching TV, surfing social media, roaming around, etc., if you want to teach more students and earn more money. Initially, you might not be comfortable with new restrictions, but when you get the rewards in terms of tuition fees, you will start enjoying the same.
Time management is the key to any successful home tutor. The more time you can save, the better earnings you can get.
You might have many other tasks in your day-to-day life. However, you are the better judge of which tasks to be minimized or eliminated to give maximum time for tuition classes. After all, this is a business, and you need to devote time and dedication.
That certainly doesn’t mean that you forget your health and essential duties as a family member. Always remember that quality is super important than quantity, but you can not deliver good results when you are not mentally prepared.
In this profession, quality is above all things. If your teaching is excellent, parents will find you, and you can charge premium fees to them. You can read my post on how to teach students in the tuition and learn amazing tips. Always focus on value-adding that will help you in brand building and gain a reputation.
Step 2: Do Accurate & Smart Market Research
How to research the market for home tuition and check the competition?
If you do not research, 90% of the chances are, that you will not get enough students to earn a decent income from home tuition.
You need to research your competition offline and online. The first step is finding your competitors through the pamphlets you are getting with your newspaper.
Most tuition class owners or coaching centres regularly distribute advertisement pamphlets in their targeted locations.
If you are getting more than five tuition class pamphlets, the competition is considered high. But, do not worry about that. I will teach you everything to beat your competitors easily and get enough students to make good earnings out of it.
Collect all pamphlets, keep a record, and move on to the second step.
Read newspaper for classifieds. Some coaching centres give printed advertisements in newspapers, and most printed advertisements are published in the local newspaper only.
Get one month of local newspaper subscription(if you don’t have one already) and check which tuition classes exist in your locality.
The third step is to go online. Search Google with the terms mentioned below:
“tuition classes near me”
“Tutor near me”
“coaching class near me”
(Important note: I have searched for tuition classes in daryagunj, but you have to search only “tuition classes near me,” “coaching classes near me,” etc.)
You can also go with a specific search like,
“Physics tuition near me”
“Maths tuition near me” and so on.
You will get the top three Google Business Profiles of your nearby tuition classes on the first page of google search results.
Fact: The top 3 Google Listings of home tutors or tuition classes are getting more than 72% of inquiries than any other home tutor or tuition classes. If you want to get lots of tuition inquiries with this method which is absolutely free, read this information.
Just click on “view all,” and you can see many Google listings of coaching centres and individual tutors in your nearby locations.
As you zoom IN on the map that is opened on the right side, you will get the names and locations of the nearest tuition classes.
Now, from all the above three steps, open an excel sheet and note down the names and details of all tuition classes with name, distance from your home, and ratings.
Now you have the complete list of your competitors. It’s time to analyze all of them.
Please start with the nearest tuition classes first as they are your close competitors. Identify their portfolio and check which subjects they are teaching.
If you observe that most coaching centres or tuition classes target classes 7 to 12, you have a great chance to go with classes 1 to 6. You can always go with higher classes later.
Similarly, check if any classes or tutors offer specific subjects like chemistry, accounting, biology, English, etc.
If you can see fewer tutors or no one offering specific subjects, you can go with your specific subjects. Higher-grade students are always looking for subject-expert teachers, not general teachers.
Google business profile or google my business listing is completely free, and anyone can create it if they have a physical location of business. You don’t need to have a separate coaching class or office for that, and you can also do it with your home address.
Alright. Let us move forward to the next topic.
Step 3: Set up Basic Things Without Investment
How to set up basic physical things for home tuition classes?
This question is similar to “How to set up a home tutoring business?” in a more professional way.
If you think that this setup will cost you much, you are wrong. Initially, you don’t need to invest anything if you can use your household properties.
You have everything in your home. At this beginning point, neither you are a coaching centre nor have many batches of students. You just need a distraction-free place or a small room to get started.
You can also use your living room or bedroom if you don’t have a separate room. Don’t worry, and people don’t mind it if you are good at teaching.
You just need a good carpet or a couple of plastic chairs, a few stationery, and a good quality whiteboard. I suggest that you should buy this medium sized whiteboard from amazon.
You can also use a notebook to teach students if you can’t afford a whiteboard.
If you have the budget, you can buy a few tables & study chairs with writing pads or benches or whatever you think appropriate but do not invest much initially. I am explaining the bare minimum infrastructure that anyone needs to get started with home tuition.
Here is my article on the essential materials you will need for tutoring. I have segregated material based on offline and online teaching.
What you really need to do is to properly maintain the room in which you are planning to start home tuition. Clean the room if you need, arrange things properly, hide or cover things that look bad, and get some posters to cover the wall if they have been damaged.
All these activities don’t cost anything and help you give a decent tuition class look with minimum effort.
You might think that you can do it later when you get any students but believe me, all these activities are to be performed in advance. For example, if some parent’s come to visit you and see your home in an inappropriate manner, they won’t feel good.
Remember, you have to impress the parents and convince them that you have a dedicated space to teach students in a distraction-free environment. Never feel bad if you have a small home, and every great thing starts with a small one.
With this, you are ready for the next step.
Step 4: Decide Grades & Subjects
Which subject(s) or grades to choose for home tuition?
You need to think about what subjects you are confident in or up to which grade or standard you can properly teach students.
Forget about the fees at this point. You might think that if you teach higher-grade students, then you will earn more money, but you have to put more effort as the syllabus will be much harder as you go with high-grade students.
Your capability, skill, and knowledge will decide everything. You can teach any grade students if you have sound knowledge or have a great grip on the subjects.
However, always start with the grades in which you don’t need to study yourself or refer to many books to teach students.
Many tutors do not know how to start a home tuition service and they promote their home tuition blindly. For example, they advertise that they teach every grade from grade 1 to grade 10. That is not the correct way to get into the home tuition business.
When I started, I focused on grade 7 only, and today I reached grade 12. Everything takes time, and you should give yourself time. Once you start, you will automatically understand your capabilities.
The important thing is to either go with all subjects or teach only specific subjects. Both options are good.
If you are targeting students below grade 7, you should go with all main subjects as these age students need knowledge of all subjects.
But if you are targeting higher secondary from grade 8 to grade 12, you can choose specific subjects and charge high fees as a subject matter expert.
The advantage of being a specific subject expert is you can charge more fees than you as an all-subject teacher, but at the same time, you have to be really an expert to get the perks.
In short, up to grade 7, go with all subjects, and from 8th grade, try to go with one or two subjects like maths & science, accounts – statistics, literature, and history, or any combination you think is perfect for you.
In case, if you want to teach young kids (Ages 3 to 6 ), you can get my worksheet package for just 99 rupees which will help you a lot.
I hope you now understand which subjects or grades to choose for home tuition.
Step 5: Decide Your Tuition Fees
How to decide your home tuition fees?
You will never know how much you should charge as home tuition fees without doing market research. Ultimately you are doing home tuition to earn money. Right?
Deciding the tuition fees is the second most crucial question after the main question of, how to start giving tuition at home and you must pay attention to it.
But how can you decide whether the fees you are charging are too low or too high?
If you offer low fees, you will earn less money than the time and effort you put into tutoring activities. If you offer higher fees, you will get fewer students, which also leads you to earn less than what you are worth.
I have created well researched in-depth guide on how much should you charge for home tuition that helps you earn more money and at the same time, is affordable to parents.
Step 6: Choose A Name For Home Tuition
How to name your home tuition classes?
When you want to know how to start a tuition business at home in India or anywhere in the world, the first thing you should consider important is to name your tutoring business.
The very next step is to give a name to your tutoring business. This is mandatory because, without a name, you can not market yourself correctly.
When you think about how to start tuition at home, you should also think about the name of your home tuition.
You can pick any decent name for your home tuition, but it must reflect some value or benefit. For example, your name can be something like bright tuition classes, excel home tuition, rankers coaching classes, etc. If you do not like such names, you can start with your name, which is absolutely fine.
Suppose your name is Rashmi. You can choose Rashmi’s home tuition or Rashmi’s coaching classes. You can also choose your surname.
Make sure that any name you choose must include any of these words after the name.
“Name + Tuition class”, “Name + Tuition classes”, “Name + Coaching class”, “Name +Coaching classes” etc.
You can also choose alternative words along with your main name like “Name+coaching classes,” “Name + coaching academy,” “Name + coaching centre,” etc. but, try to stick with the “tuition” word.
This is very crucial. Please do not forget, and this will help you when it comes to online marketing your home tuition classes.
You can also take the help of your family members to give a name to your home tuition business but follow the points that we discussed.
The name will be your identity and become a brand, so always pay attention when naming your coaching business. Once your name becomes popular, changing the name can cause earned popularity and reputation loss.
For an in-depth understanding of naming your tuition class, I have created a detailed guide on choosing the name of tuition classes where you will be able to learn and create an attractive and unique name for your home tuition.
Ensure that the name you select must not be used by any nearby tuition classes or any reputed tuition classes or institution.
You should never use your competitor’s name or a similar name that attracts legal action. For example, if your competitor’s tuition class name is “Excel classes,” you must not go with “New excel classes.”
Similarly, avoid choosing the exact or similar names that are already an online identities like Byju’s, Vedantu, ExtraMarks, etc. It won’t help you but can lead you to legal trouble in the future.
Pick a good name, and you are ready for the next step.
Step 7: Don’t Fall Into Legal Requirements At Beginning
If you are from India, you don’t need to go for any legal registration of your tutoring business if you are starting it from your home only.
If you wish, you can register your business, but it is not mandatory, and I don’t recommend it as you are just starting.
Never divert your mind to these things if someone tells you that you must register your home tuition business.
You should keep yourself updated with rules and regulations for home tuition to challenge anyone objecting to you starting tuition classes from home.
When you teach students from your home, it is not a BUSINESS, and it is more about self-employment on a very small scale.
If you register your home tuition legally, you will have to bear taxes like professional tax, property tax, and many other things that are not required at this point.
For example, If you register your home tuition under the act of shops and establishments and even if you don’t make any money, you have to file GST returns every month and pay taxes, whichever is applicable.
That is because once you register legally, it becomes a small business, and taxes will be applicable accordingly.
That doesn’t mean that you never have to register legally, or it is bad. But, when you have at least 40-50 students and a separate place to teach them, you must register your home tuition as tuition classes or coaching classes.
So, for now, just don’t worry and start tuition from your home confidently without worrying about legal aspects.
Always check your state government rules for home tuition business, or check your competitors, but as per my experience in this business, home tuition doesn’t need to register as a business when it is at the micro-level.
For now, focus only on other important points regarding how to start tuition at home, not on legal aspects when you are a beginner.
Step 8: Set Ground Rules
Without rules and discipline, no business can survive. Take your home tuition as a business and set some basic rules for yourself and your students.
Rules are important and help you maintain everything properly.
Set a time for each activity you perform on day to day basis. I know this may sound nonsense, but you will have major long-term benefits when focusing on small things or unnecessary activities.
Structure your day with maximum time utilization and less time wasted. This doesn’t mean that you just focus on teaching. No, and I didn’t mean that.
I mean here to set how much time and effort you devote to productive and non-productive activities.
You can also schedule your leisure time and mandatory tasks.
For students, you can set rules for punctuality and discipline but don’t press hard in the beginning as this is home tuition, not a school.
Set fee payment date. This will help you a lot. If you don’t set tuition fee payment terms and conditions, you will keep sending fees reminder messages to parents every month.
If you are facing difficulties in setting rules, you can read my complete guide on tuition rules for students and you will understand which rules are essential and useful for your home tuition.
But first, set rules for yourself.
Like, managing your other home tasks timely, updating yourself by reading relevant subjects that you will teach, and knowing the latest updates and education news or curriculums so that you become a better tutor who knows everything.
Moving to the next step is extremely important for the success of your home tuition.
Step 9: Get Relevant Certifications ( Not Mandatory )
Please don’t treat this point as mandatory, but yes, it will add more value to your home tutoring business.
Many online courses offer certifications, and sites like Udemy and Coursera are the cheapest.
You can enroll in an online course related to teaching or tutoring skills, get a certificate that will add more value to your profile and you will have special credentials.
These certificates will help you show your additional skills to the parents so you can impress them and win their trust quickly. Always try to promote your achievements and special certifications.
When you do some special courses, parents will see you as an expert, and experts are always in demand and highly paid.
For example, MBBS doctors can not charge like MD or MS doctors.
A commerce graduate cannot charge as high fees as a Chartered accountant.
Even if you are well educated, you should get additional certifications to differentiate yourself from other tutors.
Clear now? Alright. Let us proceed to the next topic.
Step 10: Establish Yourself As A Tutor
How to establish yourself as a tutor?
Before you tell people that you are ready to take home tuition, have you maintained yourself to be called a tutor?
Confused? I know you are. Let me explain in detail.
Teaching is one of the most professional career options, and teaching someone is to exchange and share knowledge.
But will you consider any person who does not have a dressing sense, talks too much or even talks unnecessarily when you meet them for the first time?
A housewife with properly combed hair, minimum jewelry, and a decent saree looks great instead of a fashionable kurti with full of makeup.
A man with an untrimmed beard and tight jeans with a fancy t-shirt will not be considered as a good teacher at first instance. It is a different matter that he might be a great teacher in reality, but the overall personality will not convince parents to consider him as a good teacher.
These are just an example. Did you get my point?
So keep yourself up to date with a professional look, especially when you meet parents or parents visiting you, which will help you get the tuition students.
Similarly, check your social media accounts. Today, parents are very smart, and they will get as much information as possible about you before appointing you as a tuition teacher.
If you are very casual and post anything you want and think that it might not leave a good impression when someone searches or sees your social media profile, delete all such posts, pictures, or videos.
The point here is you should have a clean social media profile to establish yourself as a tutor. No parent will ever choose a male tutor who has shared a video song of an actress dancing in a bikini or a female tutor who shares love quotes every day.
You can also hide your profile from people if you don’t want to delete the stuff. But, please be professional as teaching is a highly reputed profession.
If you follow these simple guidelines and learn to deliver quality education, soon you will become a reputed tutor and your tuition students will increase gradually. You may also read my guide on how to increase students in tuition classes by my proven strategies that don’t need any advertisement for tuition classes.
I hope you got my point here and will adjust yourself to give the first impression as a tutor to any parents.
Here comes the most crucial part of any home tuition class, the promotion of tuition class or marketing of the home tuition business.
Step 11: Promote Your Home Tuition Business Smartly
How to promote the home tuition business?
You now have a fair idea about how to start tutoring at home but how will you promote your home tuition?
Do you want to start home tuition and make decent money from the first month? You should know these truths about the home tuition business. And, if you have already started home tuition but are still waiting to get new students, you must read about how you can get more students quickly.
Do you want to know how to get home tuition students?
As I have been in the teaching field for a long, I have noticed one interesting thing, whenever I have asked people, “how to start tuition at home?” The only answer I got from them was, to advertise it everywhere.
But when I further extended the question with How, When, and What, they didn’t have any systematic approach or clarity about the promotion of home tuition or tuition classes.
The promotion of home tuition is a vital part of the overall success of the home tuition business, and that is why you must have a rock-solid promotion strategy to grow your home tuition.
Why should you promote your home tuition business? The simple answer is to get more students and earn more money from this tutoring business.
Whether it is home-based or a big institute, it needs to market itself. How will parents come to you if they do not know about your existence?
Most individual tutors do not use the latest marketing strategies, and they won’t see any significant growth in their business even if they are good tutors.
It is okay to start with your neighbourhood, but you should always promote your tuition classes to the next level.
People usually believe that word-of-mouth publicity is the best for home tuition classes. I agree, but when will people give feedback to other people?
For example, except for your good friends and relatives, no one will refer your tuition to their friends if you have never taught their kids. It is as simple as that.
You can not rely on this method only. You need to brainstorm ideas to promote your tuition classes with little to no investment.
Initially, you might not have a budget to promote your home tuition to a larger audience, and that is not required at all.
There are lots of creative methods available to promote your home tuition business, and most of them are free.
There are two main aspects of promoting home tuition classes. Offline and online.
Both methods are equally important, and you have to use both. I know you are thinking about pamphlet distribution, newspaper advertisements, poster pasting on walls, and similar to those.
You are correct, as people usually do what they see. But as you are reading my post, I have something different for you. Whatever method I have discussed here in this blog, all are tested, proven, and affordable.
I will start with the traditional and offline methods and then some advanced techniques to promote your home tuition.
Offline Methods To Promote Your Home Tuition Business
Spread The Words
The first method to promote your home tuition business is by telling people about your startup.
Spread the word with your neighbours, society, apartment, or building.
There is no harm in starting a conversation and letting people know about your home tuition. You can start telling people around you that you have started taking tuition from your home.
You won’t get a strong response by this method, but at least people will acknowledge your statement, and if they need your services, they will ask you further.
The next thing you can do is, use your Smartphone, and I am sure you have your community WhatsApp groups or friends groups.
Use WhatsApp messages for tuition classes for promoting or informing people about your home tuition startup.
If you can afford a tiny budget, you can use SMS marketing to send promotional message for coaching classes and quickly share news in your locality about your tuition startup.
Share your startup news in all groups but make sure you don’t push hard. Take the help of the Canva website, where you will get many readymade templates to create great advertisement flyers.
If you don’t know, you can read our guide on how to create amazing templates for home tuition classes.
Create A Basic Advertisement For Your Nearest Community
This method is not 500 or 1000 pamphlets printing work. I will discuss it in the next method. You just need to create a basic advertisement for your home tuition business.
If you do not know how to create or write a home tuition advertisement, we have a complete step-by-step guide to writing and designing a perfect advertisement for tuition classes for free. You will learn amazing things.
Make sure you follow some checkpoints like,
- Your advertisement should not be lengthy.
- Always include the grades you are teaching.
- Add your credentials/certification/educational qualifications.(Not mandatory)
- Mention your unique benefits like personal attention, concept-focused learning, or anything you think is perfect.
- Mention your full address and contact details.
- Never forget to leave a contact number. Only email IDs will not work as not all people use email services regularly.
- Always mention your meeting or visiting time if you are a housewife or student. If you don’t mention the time to meet, parents might come to visit you in your absence, and they will never come back if you are not available to them.
Now, get proofread your advertisement, put some pictures, do some basic formatting and get it printed in colour.
Please take a few prints and paste them in your surrounding area like community halls, grocery shops, society entrances, etc.
Note: Always take permission from respective authorities in advance. All the locations you choose for this method must be familiar to you and very close to your home.
In most cases, no one will deny you as this is a small piece of paper(A4 size) and won’t look bad but make sure that it is easily visible and readable.
This method is not meant for getting students, and this is just to let people know that you have started taking home tuition in their closest location. They will see your advertisement, notice and remember it even if they don’t want to.
When people see something every day, they start memorizing them. And this is the reason why you use this method but always have a colour print that grabs attention, and a simple black and white paper will catch much attention.
Get Your Advertisement Printed And Distribute In Nearby Areas
I believe that now you understand the advertisement’s content and are ready to get it printed in bulk. If not, please read the previous point again on how to write a tuition advertisement.
You have already covered your own building and neighbours, but how will other people living in nearby buildings or societies come to know that someone has started taking home tuition in their close location?
The above picture is for explanation purposes but always try to have a colour advertisement rather than black and white. You can go with two colour combinations only if you don’t want to spend more money but colourful advertisements perform better than black and white.
This method will cost you little, so please be ready to spend a small amount on printing and distributing pamphlets.
I have experienced that most tutors make one silly mistake. As soon as they get printed pamphlets, they distribute them the next day.
Please do not do this.
You need to understand a few things. For example, never distribute tuition class advertisement pamphlets on the following days:
- Saturday or Sunday
- One or two days before any festival
- During exam time
Why not on Saturday or Sunday?
Because on Saturday and Sunday, people are in a relaxing mood, and they will focus more on their pending tasks and have some other priorities.
We have distributed thousands of pamphlets to date, and we only got results on weekdays. This is our personal experience that parents inquire more on Tuesday to Friday.
On Sunday, people who read the newspaper usually are less attentive to education-related advertisements, and they start searching for tutors from Monday onwards.
As per our experience, we are getting 99% of tuition inquiries from Tuesday to Friday. So you should try to distribute advertisement pamphlets on these days only to get more inquiries.
Ask your local newspaper vendor a couple of days in advance and instruct him to distribute on the day you select.
If you live in an apartment or flat, you can specifically ask to cover as many homes as possible. Another great way to distribute pamphlets is to ask any teenager to drop pamphlets at each home in the building and give them something as a gift.
If the teenager is familiar to you, they will probably help you but never give it to young kids of 11-12 years of age as they will not do it the way you want them to.
The benefit of this method is that the house owner will get only the pamphlet, not along with the newspaper, and they will at least see or read the advertisement.
The pamphlets that come with a newspaper are most likely to get unnoticed by 80% of people. Don’t worry about it.
The inquiries from 1000 pamphlets will never be more than 3 to 4%. That is okay. You can expect inquiries between 10 to 15 parents only at maximum. However, to get started, it is more than sufficient. Conversion will be even smaller than the inquiries that you get.
Be prepared for that and stay positive. This is absolutely normal, and never get demotivated.
I remember when we had distributed advertisement pamphlets for the very first time, out of 1000 pamphlets, we had received only two calls, and none of them called back again or came to visit us.
This is because you are targeting a mass of people. You don’t know who is in need of your teaching services. But even if you get two students out of these 1000 pamphlets that cost you around 700 to 800 rupees, you will cover more than your investment in the first month’s fees.
Approx. printing cost will be around 500 to 600 rupees maximum, and distribution charges will be 150 to 200 rupees only.
The next method is to have some more visible advertisements with the help of flex banners or posters. Flex banners will cost you around 200 rupees for 3 square feet of size or similar to that.
Display Posters Or Banners At Prominent Locations
The content of the posters will be different from the pamphlet content. You have to use less text but in bold and big letters with eye-catching colours and design. we have an amazing guide on designing home tuition posters for tuition classes for free that you can read and learn designing for under 30 minutes.
As we have discussed earlier, your address and contact number should be clearly visible to anyone reading from at least 10 meters of distance.
Home tuition poster advertisements must be to the point, short, and crisp. You can learn how to write an advertisement for tuition classes for flex banners or outdoor publicity.
The question is, where to display the posters or flex banners for home tuition? Don’t worry, keep reading, and you will get all the answers.
Prominent location means the locations where students and parents are frequently visiting, and they can see your advertisement and connect with you.
A few of the prominent locations from where you can get more tuition inquiries by displaying the home tuition posters are as follows:
(We do this till today, and it works great!)
- Nearby school surrounding locations
- Stationery shops
- Fast food stalls that are near school areas
- Coffee shops
- Public libraries
- Grocery shops
- Home service provider’s shop or repairer’s shops
( you can collaborate with the shop owners and can get permanent advertisement )
We have even tried a few strangest locations and surprisingly, it helped us build a brand in our location.
I don’t know if you can think about them or validate them to fit you well, but we did it and got a few inquiries.
Few strangest but most creative ideas to choose prominent locations to advertise tuition classes that we tried for mainly branding purposes are,
- Near the temples – many students visit temples ( Most at exam time )
- Back of the auto-rickshaws – permanent banners
- Pedal rickshaws – permanent advertisement painted
- Public parking area – posters
And a lot more.
The ideas are endless and up to your creativity and innovation.
Street Posters
The first banner you have to hand on your home at any suitable place but make sure that people can see it easily when they pass through your home.
If you live in an apartment in a high-rise building, you can use your balcony space towards the roadside. Even if you don’t have any balcony in the roadside direction, get permission from your building secretary or chairman and use the entrance gate or reception building to display your advertisement.
You can also use the parking area that is outside of your building. Think about at what locations you can display your advertisement. You will soon find the best suitable places to display your tuition advertisement.
Apart from these methods, some offline promotion methods are slightly costly. Now we will see some of them if you can afford the budget.
Newspaper Ads
Although this is a less popular way of promoting home tuition or tuition classes, however, if you do it correctly, you can get an instant boost to your home tuition inquiries.
Few important factors to consider before advertising in a newspaper for your tuition.
Always choose a local newspaper or choose the local edition of a popular newspaper. Please keep in mind that your students will be from nearby locations only. Most parents will not send their kids to a tuition class at a distance of more than 1 to 2 kilometres.
Try to go as narrow as possible.
There are many options for newspaper ads like classifieds, back page, insider pages, etc. The more space your advertisement needs, the higher will be the ad cost.
Choose medium-sized ads to advertise in the newspaper. If you choose a very small portion along with hundreds of other ads, it will be a waste of money only. In other cases, if you select the front page colour advertisement, it will cost you beyond your expectation.
Another drawback of newspaper ads is that your advertisement will only be for one day. So choosing a perfect day is very crucial.
In short, if you are just starting or have a small tuition class, this option may not be so useful.
Local Marketing Agencies / Two-page Leaflets
Some local advertising agencies exist in every part of India, and you might have seen some two-page leaflets that come weekly or daily along with the newspaper.
Give first preference to these agencies and post your advertisement there because these types of agencies are laser-focused on a specific location. Your advertisement gets more exposure than the newspaper.
Check your nearby local marketing agencies through a newspaper or internet searches. You will surely get a few of them.
Create A Business Card Or Visiting Card
You might think about what you will do with the visiting card for tuition classes. But, let me tell you why you need a business card or visiting card for your tuition.
Visiting card is not only for the people whom you meet in person. You can drop your visiting cards in nearby public libraries, stationery shops, book shops, etc.(Take permission to use notice boards of libraries)
The advantages of having a visiting card for tuition classes or home tuition are,
- When you give visiting cards to any parents who personally meet you for tuition-related inquiries, they will get a professional feeling with you. They believe that you are organized and professional.
- Winning trust and being impressive at first instance will do the half work for you to get students.
You can create your digital visiting card for free and send it via WhatsApp to any person in this digital world.
If you don’t have time to design, you can hire a freelancer from Fiverr at a very low cost(less than 500 rupees) and get professionally designed visiting cards for your home tuition or tuition classes.
Be Ready With A Few Brochures
Brochures are important but not mandatory if you don’t have a budget; however, brochures are not costly.
Below is a sample picture of the brochures. (Source: Fiverr)
Why do you need brochures?
Not to distribute in mass. But, to give a brief introduction to the parents who inquire about your tuition.
You might think that if someone is already meeting in person, then why you should invest in brochures?
You are right.
But this has the psychological advantage of leaving a great impression on parents.
You may miss out on some details about you and your tuition class, but these brochures will remain with the parents, and they can read and understand everything.
You can mention your expertise or specializations in those leaflets, which will be much better than you tell them.
They can decide with their family, and when they have brief details about you, they will have a clear idea and no confusion.
You can keep 15-20 hard copies of brochures, and you can also have soft copies too that are more affordable, and you can use them again and again.
Designing a beautiful brochure for tuition classes is not difficult. You can create amazing brochures with the help of canva for free or hire a freelancer, as we have discussed earlier.
Advertisement On Wall Through Painting
The very first method to display your advertisement is wall painting. You must be laughing that no one will ever allow you to paint their walls with your tuition advertisement. Here you are wrong.
I will not ask you to paint any house building walls with your advertisement. You can observe your surrounding locations and see if any shop building wall is available or not. How to approach and find the walls to get your advertisement painted?
If you closely observe your surroundings, you will certainly find non-painted walls or damaged walls like side walls of any kind of shop or old house sidewalls.
Approach the owner and offer them a good whitewash, and in return, you will display your tuition class advertisement.
In most cases, either the owner will deny or agree. That is understandable but just imagine that if you get a single wall at a prime location to display your permanent advertisement in the form of painting, your business visibility will improve.
Sometimes, the house or shop owner might ask you for a small fee for the advertisement painting. Negotiate with them and get the job done. This is one of the fantastic ways to display tuition advertisements.
Advertisement On Roller Shutter Painting
Roller shutter paint advertisement is less effective than wall painting. Most shop shutters allow companies or individuals to advertise their products or services, and in return, they charge small one-time fees.
It is an effective method to display and promote your home tuition classes. The major disadvantage of this method is that when the shop opens, your advertisement disappears.
However, you should try to promote your tuition in every way possible, and this is one of the ways to do that.
If you are going to use this method, here are some tips:
- Take permission from the shop owner ( Mandatory )
- Select a location having more footsteps ( crowdy areas )
- Choose the shop that opens later than other shops
Only use this method if you have an additional budget and consider this the least preferable method.
Roadside Streetlight Advertising
Though this method needs local authority approval, it is highly effective. If you are not sure about the roadside, use your street road, get a lightweight framed board, paste your poster and fix it with the support of a streetlight pole.
Important note: Hire professional contractors for this because this work is risky, and you simply can’t do it alone.
This method will cost you more, but it is super impressive also. ( You can also paste your poster on the pole, but as I said, better to take permission first)
To begin with, above mentioned offline methods are more than sufficient. You can explore creative approaches to advertise your home tuition classes.
Now you are done with almost all affordable offline advertisement methods. I will explain some great online methods to promote your home tuition classes for free.
Online methods To Promote Your Home Tuition Business
You can not underestimate the power of social media platforms, and Facebook is the number one social media platform worldwide.
Even giant organizations use Facebook to build their brand and market their products or services.
You can use Facebook to promote your home tuition classes with or without investment. If you can’t afford a budget or don’t know about Facebook ads, you can start with the free method, and when you have a small budget, you can start using paid ads to engage people from your desired locations.
You can create a Facebook business page with the same name as your tuition class and share valuable content regularly.
Initially, you won’t see much engagement and likes, but when you post really valuable and credible content, your Facebook page will grow, and you will get followers. Then you can convert them to avail of your tuition services.
If you want to know in detail, you can read our complete guide on how to promote your home tuition on Facebook, where you will get a fair idea of both free and paid methods to promote your home tuition business.
Instagram is an image-sharing platform and is widely popular among youngsters. For promoting your tuition classes on Instagram, you need to be creative and make more effort than on Facebook.
However, we have experienced that Facebook is a much better platform for education-related stuff than Instagram. But, you will have less competition on Instagram in the educational field than on Facebook.
If you create the right content that engages people and offers value, you will quickly build a brand around your home tuition classes.
You need to learn how to create posts and graphics to use Instagram effectively. Don’t worry. You can use canva. It is free and easy to create images for Instagram. Keep learning, start creating beautiful post designs from canva and be consistent in posting valuable content. It will reward you in the long term.
LinkedIn is not a 100% social media platform as it is a community of professionals.
But, if you know how to use this platform, you will get many tuition inquiries that you can convert easily by offering your tutoring services. (Below is the screenshot of the LinkedIn website)
Make sure that LinkedIn is a highly professional platform, and you should never do what you do on other social media platforms.
Be more professional and try to offer value only.
Quick note: Though almost every person uses social media, it is not for SELLING anything. If you take any social media for selling your services or product, you will have a hard time.
Social media is for creating awareness, getting engagement, and providing value to your audience. Gradually, you will build a brand.
Once you establish a reputation, people will start following whatever you ask them to, and this is when you can offer your expertise as a tuition service.
Remember when you promote the home tuition business on any social media, Never sell your services directly. Instead, give value for free. If you provide credible information, people will come to you and ask for help. This is the golden rule, and you should stick to it.
Apart from these three platforms, there are some other social media platforms, but people in India widely use these three. If you are not from India, you can use your country’s popular social media platform, for example, Pinterest.
Quora
If you have never heard of the word “quora,” let me brief you about it. Quora is a question-answer website that is better known as a forum site.
At Quora, people around the world ask their questions and get answers from anyone, including experts.
Create your complete profile on quora and do the following.
For example, if you are living in Paliganj (Patna, Bihar), find questions similar to these,
- Which are the best tuition classes in paliganj?
- What are some best home tutors in paliganj?
- Where can I find a good tutor in paliganj for my kid?
- How to find a tutor in paliganj?
Once you find this type of question, answer them in detail and leave your contact number but don’t give any link in the answer as quora may not approve it.
Let us see one example below:
As I have searched just the word “home tuition,” I get the question to answer, but “Delhi” is too broad for home tuition, so try to find questions with the locations near to you.
If you want to answer the question, you can mention your place. While answering, mention your qualification, experience, and your location. Never mention your fees and try to let the reader contact you. (You can do this in the profile section also)
However, there are fewer chances that you get the conversion immediately, but the benefit of quora is, over a period of time, more people will read your answers, and people who are near to you will approach you.
Quick info: Quora is available in many Indian regional languages also. Try to find questions in different languages and answer them.
Please be active on Quora and answer other questions related to home tuition that will help you establish your authority as an expert tutor.
Business Listing Directories
You can promote your home tuition or tuition classes at business listing sites for free. Most sites have an option for free business listing, and you should not miss this opportunity.
Some of the popular business listing directories or websites that you can go with is,
- JustDial
- Sulekha
- Yellowpages
- IndiaMart
- Olx
- Quickr etc.
Simply sign up with your mobile number or email, fill out details correctly, create an attractive bio or description in your profile, and your listing will be live.
The only headache with these sites is that they will keep calling you for their paid plans, and you have to bear their sales pitches frequently!!
But as these methods are free, it is worth listening to phone calls that will help you learn how to sell things!!
(I enjoyed such phone calls when we had started our tuition classes, but if you don’t want to enjoy and learn this way, that is free, you can block every number that comes from their sales department. Simple.)
Create A Simple YouTube Channel ( with or without showing your face)
I know that you might feel uncomfortable facing the camera as you have never done any video shooting or live classes.
Don’t worry. If you don’t want to show your face in the video, you can create videos and upload them to your YouTube channel without coming in front of the camera.
There are millions of youtube channels where you don’t see any person’s face or sometimes even voice. But, always try to have at least your actual voice in the video.
However, I highly recommend you show your face in the video. You can practise for that, and I am sure you can do it.
It creates personalization and connects you deeply with the viewers. There are lots of techniques that you can use to create videos like whiteboard animated videos, PowerPoint presentation videos, etc.
Believe me, if you have the will, there are many free methods to create videos and start a YouTube channel for home tuition or tuition classes.
You don’t need a high-priced camera to shoot videos. Your Smartphone and a good tripod with in-built lighting arrangement are all that you need to get started. Please ensure that your audio quality is loud and clear.
If you have never created a YouTube channel, you can learn (from YouTube itself) and make a simple yet engaging one.
The YouTube channel will help you get more exposure to the home tuition business.
Create Your Home Tuition Class Website ( Free+Paid Method)
Having a digital identity is a demand of time, and you should have your tuition class website.
People believe that websites will not move the needle for them as home tuition or tuition classes, but let me explain to you with a live example.
When you have searched for how to start tuition at home, you find this website and get valuable information.
Just think, how many people are searching for home tuition every month near your location?
Can you miss these students?
The website will give you complete freedom to tell people about you, your achievements, your teaching style, and whatever you want to express.
Again, as you are just starting out, I am repeating that you should never invest in websites that cost you much.
Free Method:
There are many free platforms available to create your website for free. The popular platform is blogger, which is a Google product and completely free.
You just need to purchase a domain name (cost around 500 to 800 rupees/year) and connect it with blogger hosting. It is quite a technical job but not rocket science.
Paid Method:
Only choose paid methods when you have already started making money with your home tuition because the paid method will cost you a few thousand rupees to start.
The most popular platform is WordPress to build a website and host websites; reputed hosting companies like Bluehost, Hostinger, Hostgator, and Namecheap are cheap and affordable to get started.
Please don’t fall into this website building on your own and waste your time without focusing on other methods.
Do it later when you have time and money, or go with the free method. You can learn through some good YouTube channels that teach you everything step by step on how to create a free website on blogger.
Comment at the end of this article if you want to know some useful channels for creating free websites. I will share links there.
Arrange Demo Classes
People want a sample of products, test drives, free services, etc. The private education sector is not an exception.
Parents always want their kids to enrol with the right tuition classes and look for the best tuition teachers, and for that, they are more interested in testing the tutors before choosing home tuition or tuition classes.
When you offer a free demo class, you immediately build trust in parents’ minds that you are confident and skilled enough to deliver quality education.
You allow them to check your capabilities and qualities. And, by demo class, you are actually answering that; you are the best tutor for their kids.
If possible, arrange demo classes to showcase your skill level and impress parents and students.
Most time, you have to give a demo class to students only. But in rare cases, parents also attend demo classes along with students (especially when kids are younger).
Stay confident, prepare well and go for demo classes. If you have never been involved in delivering demo classes, we will soon post an article on preparing yourself for a demo class to attract students and parents.
Step 12: Beat Your Competitors & Get More Students
How to beat your competitors or how to dominate the local area for tuition classes
You have already identified your competitors, and I hope that you now fully understand that every business is doing marketing to get more customers. You will get customers as students or their parents as the first contact in this profession.
You have already done everything offline, but you need to go to the next level to beat your competitors.
You won’t be as popular as your competitors when you are just starting, but with my strategies and your dedication, you can certainly beat anyone in the teaching business.
Always look for your competitor’s advertisement. Analyze what they are offering and try to provide more than them at a lower cost.
Let me give you an example. Suppose your close competitors are offering a one-day demo class, you can offer a three-day demo class.
You can offer discounts or concessions for more than one student from a single family.
Warning: Never mention your tuition fees in any type of advertisement. First, check the fee structure of your competitors and charge lower than all your competitors.
I know that you don’t feel good about lowering your fees but believe me, this trick will help you get more students from middle-class parents, and once you establish yourself, you can always charge higher.
If you are not sure about how much you should charge as tuition fees, you can read our complete guide on how to decide on tuition fees to outclass the competition and get more students.
Keep a close watch on vacation batches offered by your competitors. If they do not offer free vacation classes, you should offer ten days vacation batch for free but never exceed more than ten days as some parents will take advantage of it and, finally, will not enrol their kids.
The bonus tip: Always mention limited seats for free vacation batches and mention the deadline for free enrollment. This will create scarcity and urgency so that people will take immediate action if they are interested.
Always stay ahead of your competitors when you advertise any offer. For example, if you know that new academic sessions are starting the next month, try to promote them at least ten days before a new session begins.
Similarly, always advertise a week before vacation starts for the vacation batch. If you delay by just a week after vacation, you won’t get any students because parents are planning in advance, so think from a parent’s perspective and do your promotion in advance.
Please do not forget to advertise on social media platforms about your offerings.
You should create a Google business profile. Without this, you will miss new students. If you don’t create your google business profile for your home tuition, you are helping your competitors.
Creating a google my business profile is free of cost. Anyone having a physical location and local service is eligible for GBP.
Within an hour, you can create your Google business listing ( GBP ); however, it will take around two weeks or 14 days for verification. Google will send a postcard to your address with a pin that you need to enter as a verification code.
Once you are a verified listing, you can fill up the profile data, your services, and contact number where people will call you.
The guaranteed way to get new students every month without spending money on advertisements
Google Business Profile is the most effective and guaranteed way to get lots of tuition inquiries from nearby areas.
It is completely FREE to use.
In fact, today, my successful journey from a home tutor to a coaching class owner is only because of my Google Business Profile listing.
If you want to know in depth how you can attract more and more students to your tuition, I recommend you to read this.
Step 13: Build A Reputation As A Tutor ( Easily )
How to build a reputation as a tutor?
The biggest factor in your home tuition success is your brand and reputation. As we have discussed earlier, word-of-mouth publicity is important, but you need many referrals when it comes to branding at a bigger stage.
I have written a detailed article on how to attract students for tuition where I have explained secret tips that you should consider reading.
Unfortunately, when you are just starting, you will not get references to help you get more students.
But if you have a google business profile and promote your tuition classes on social media, you can easily dominate the local market and beat your competitors.
With the help of GBP, you can get reviews for your listing. You can reply to those reviews and become credible.
Now you will think that if someone has never taken your services, then why would someone leave a good review on your Google profile? Right?
Yes, you are right… But you can always ask your friends and close relatives to review your business(home tuition classes).
However, this is as good as fake reviews and not an ethical method. Your Google profile can be suspended, and you will lose your credentials on the internet.
(Precaution: Fake reviews are a policy violation of Google Business Profile services, and you should not go with fake reviews only. Try to get reviews from real parents only.)
Social media is the second-best way to build a brand and create a reputation. Help people, clear their doubts, and answer them in the best possible way and gradually you will be considered an expert and polite tutor.
Build your online presence through social media from day one and try to post regularly with your tuition-related information but avoid any sales pitch. Just educate the people by offering value.
You can ask all your friends and relatives to give feedback on social media. (Social media is not much strict about fake reviews, and you can have as much feedback as you want.)
Consistency and quality of content matter a lot for any social media, and it is all up to you how you can use these platforms to create a reputation.
Step 14: Find Students For Home Tuition (Strategy)
How to find students for home tuition?
You can apply all the promotion methods discussed in this guide on a regular basis. Please remember that you need to put more effort into promotion than an actual teaching job if you want to see noticeable success.
Remember that some of the promotion methods need regular efforts, and you have to stay optimistic.
You won’t succeed by distributing pamphlets or newspaper ads one time. You need to repeat this activity at the perfect time and regularly, like every two to three months.
Don’t agree? Let me give you an example.
You are watching TV, and you can see the same advertisement flashing, again and again, all day.
Some seasonal advertisements come at just the perfect time, like air cooler ads just before summer starts or winter innerwear clothing before winter starts.
Why do you need to repeat the same activity?
Because, just like you don’t buy anything by watching an ad for the first time because you don’t trust new things, but when you see that ad, again and again, you start thinking of buying it once you need that.
Similarly, your advertisement must stay in parents’ memory and be visible at regular intervals so that when they need your services, their minds will recall your ads.
Got my point?
Don’t take advertisement as an expenditure. It is your investment that will have ROI. (ROI means a return on investment.) Even the giant companies that are already successful are still spending millions of dollars on advertising.
The only reason is to stay alive in people’s minds.
As I have given you an example of 1000 pamphlets with an approximate total investment of under 1000 rupees, you will cover your investment in the first month if you get two students of 1500 rupees/month.
So please do not hesitate to invest a small amount in marketing your home tuition. You can find students on forum sites like quora also, and even a local Facebook group of parents can give you leads.
Search for location-specific Facebook groups, join them, and offer value without asking for services.
For example, if you live in Bangalore, go to a specific location like Koramangala. Search Facebook as “Koramangala moms”, “Koramangala Parents”, “Koramangala businesswomen”
Just use your creativity and think about where the parents are hanging out on Facebook. If you think this way, you will get many ideas.
This method works. Believe me. It will help you to find students for home tuition or tuition classes.
Advertising and Google business profile are the primary source of getting students. The advertisement needs investment, whereas Google business profile does not require any investment as far as you know how to use it correctly. Both are equally important.
Step 15: Manage Your Time To Earn More
How to manage time for home tuition?
I am sure that you know that, time is money.
I don’t know if you are a college student, a housewife, or a working professional who wants to earn from tutoring business part-time or full-time, but I surely know that you have to manage your time to become more productive and teach more students.
In the beginning, try to get students who are from the same grades. I know that it is not in your control, but it will be easy for you to teach students from the same grade.
From my experience, giving quality education need the utmost focus, and if you teach different grade students at the same time, you have to put in more effort.
If you have sufficient time, you can divide the students grade-wise. Please note that not all schools have the same syllabus.
We have around nine different school students, and the textbooks are slightly different from one to another. However, the depth of the syllabus will be nearly the same.
Stay prepared for different teaching content and syllabus. Always invest at least two hours every week in studying the subjects and that way you can easily teach students without referring to books again and again.
Managing time for home tuition is super important as you can utilize the saved time to teach more students and ultimately make more money.
Have fixed timing and follow it in letter and spirit. If some student is weak and you think they need more time, you can schedule such students in a separate batch where you can charge a bit higher but make sure that you inform their parents, explain why they need more time, and convince them to pay you extra.
If they disagree, don’t offend any parent and keep teaching them happily with other students. Your role is to inform the parents about the student’s strengths and weaknesses. If you can convince them properly, no parents will deny your suggestions.
Step 16: Grow Your Home Tuition To The Next Level
How to grow your home tuition classes to the next level or How to start your own tuition center?
You might also want to know “How can I start my tuition classes?”
It is a fact that you can not become rich by teaching students yourself. However, you can earn enough money teaching home tuition. To go to the next level, you have to hire more tutors to assist you.
Once you get more students, you will realize that you don’t have enough time to teach more students. And, at this point, your income will be stable. Do you agree with me?
If you are happy with what you are earning consistently, you don’t need to do anything, but if you want to achieve greater heights, you have to become more administrative and follow the below-mentioned steps to grow the home tutoring business on a bigger scale.
Before I explain the basics, I must tell you that it will not be easy to expand your home tuition classes into the coaching centre or institute. We faced many issues when we started expanding our home tuition business.
A few things that are important and mandatory to start your small to medium-level tuition or coaching institute are,
You need to register a firm or tuition class legally, which will be full of business rules and regulations as declared in government norms.
- You have to pay applicable taxes.
- You have to buy or rent a property, which will be a considerable investment.
- You have to set up complete infrastructure with equipment and all mandatory things needed for running a coaching class.
- You have to hire the right tutors and bear their salary, provident fund ( if applicable), insurance, and many more things.
- You have to bear monthly maintenance expenses like electricity, water, cleaning, hygiene, sanitation etc.
All these activities will cost you a lot of money and need micro-level planning.
For example, let us take the hiring activity only.
Suppose you need four tutors who can assist you in teaching your students.
- Whom do you hire?
- How will you hire?
- What salary will you offer them?
- What will be the terms and conditions of their appointment?
- Will they have permanent employment or on a contract basis?
- Will they be able to deliver quality results?
- Can you trust their integrity?
- Are you sure they won’t leave you and keep working under you?
I can ask you plenty of questions at this point on hiring and retaining the tutors. And you will agree that the same questions you have to face when you convert your home tuition into a coaching class.
We faced many issues that I am not discussing right now to ensure that you don’t get demotivated.
Apart from the issue and drawbacks, certainly, you can make more money when you expand your wings.
You will earn more money and have plenty of time if you keep yourself isolated from teaching.
You will have more freedom, and you can also start a small school in the next phase.
You can do it when you have honest and great tutors. You can focus only on administration and marketing.
But, as I said earlier, it is not easy at all. You have to give at least 3 to 4 years to see noticeable benefits. But if you treat it as a business and stay focused with continuous efforts, no one can stop you from being rich.
Businesses can not survive by relying on others. If you are in a bit of bad luck, all the tutors will leave you and start their private coaching, and you will lose your students.
You can not trust anyone. The best option is to become highly popular and build a strong brand that parents only send their kids to your tuition when you handle the tuition classes.
That’s why you should always try to deliver quality education, behave politely, promote yourself more often with my suggested methods, and have excellent communication that will help you become the number one tutor in your locality.
If you have never started tuition classes or have less experience, please do not invest in anything without doing any research and analyzing the business pros and cons.
You can earn a decent income by home tuition, and I am an example. Imagine that I had handled 40 students from our home only.
If you take an average monthly fee of one student is 1000 rupees, we were making 37000 rupees in our initial days, and 37000 rupees is not a small amount in India.
FAQs on Home Tutoring Business:
Is it legal to take tuition at home?
No. It is not illegal to take tuition at home, but you should follow some general guidelines like not disturbing neighbours and maintaining the decorum of your building or society. We have a complete article on rules and regulations for home tuition on this blog. You can refer to that article for detailed information.
Can teachers do private tuition?
Unless you are a government or government-aided school teacher, you can do private tuition but always check your state rules. If you do not belong to any government body, there is no restriction to starting private tuition.
Do you need a license to start a tutoring business in India?
If it is on a small scale or from home, you do not need any license or legal registration to start a tutoring business, but if you are teaching many students and want to start proper tuition classes, you certainly need to register your business as per the rules and regulation of government.
How much do I need to invest to start home tuition?
Usually, home tuition does not require any upfront investment, but practically you need some primary teaching material like stationary, board, chairs(not mandatory), etc. Please note that you need to spend a small amount promoting your home tuition. You can use offline methods as well as online methods.
How profitable is the home tuition or tutoring business?
The home tuition business is the most profitable business that you can start at your home. With the growing education sector in India, possibilities are huge, and you can make a good profit by teaching students.
How much can I earn from tuition?
There are no fixed criteria to estimate average earnings from home tuition. It depends upon many factors like your location, teaching quality, how you promote and advertise, your skills, grades of students like primary to higher secondary, your charges, etc.
However, the education market is evergreen, and you can earn decent money in this profession if you treat it as a business and do everything possible to grow it further. You can only estimate your income when you have a few students. Without starting it at actual, you cannot calculate your earnings.
Who can start home tuition?
Any person who can teach students effectively. A 7th-standard student can teach 1st-standard students easily, so you can teach any grade students according to your knowledge and comfort level.
How to promote my home tuition business?
Please refer to this article carefully, and you will learn many offline and online methods to promote your home tuition business with little to no investment.
How can I start home tuition?
You can follow this complete step-by-step guide on how to start tuition at home and if you have any doubts you can ask in the comment section.
How to open tuition classes at home?
Please follow the complete guideline that is mentioned in this article and you will learn everything related to opening a tuition business from home.
Conclusion On How To Start Tuition At Home
We have discussed how to start tuition at home, set up everything and prepare yourself, promote your home tuition, and so many other insights.
I suggested many useful methods & strategies that you can implement to start your home tuition business successfully with little to no investment.
I request you to follow the exact steps to start a home tuition business so that you will not miss any opportunity to get more students and earn a decent income by working from your home as a tutor.
I guarantee you, if you follow this guide and implement each strategy, you will never have questions like,
How do I start my own tuition at home? How to start home tuition in India? How do I start giving tuition at home? How to start a tuition centre at home?
You will never have to refer to any other information on the internet. This guide carries more than enough information to cover the topic of starting tuition from your home.
Want to save your time and efforts getting students for your home tuition or tuition classes? I recommend you read this.
Now it’s your turn.
I want to know from you what problems you are facing right now to start or run your home tuition business.
Please leave a comment below, and I will answer your question. Also, do not hesitate to ask any questions. Every question is important, and I will be glad to help you start your home tuition business confidently.
I do read and reply to every comment.
You can thank me by sharing this article with your friends or relatives.
I wish you the very best for your success in the home tuition business.
Resources: ANNUAL STATUS OF EDUCATION REPORT 2021
Thank you very much mama, your guide has given me more experience about the secret strategy to get more students also how to run a successful home Tuition. But I still have problem with my teachers. My teachers are not committed to their job, they boycott their classes and that has make me lose of clients. Please mum, help me advice me how to get committed staff.
Hi, without knowing much details, it is difficult to conclude anything. Try to find the reason behind the issue. Have better clarity on teacher’s role and most importantly, alternative teachers are the key to survive.
Hello mam, I want to ask that , how should I manage the tests schedule of children, since tests are crucial part of the studies.
( For 1-7 grades)
Hello Sakshi, thanks for your query. You can plan weekly test for all students. That will not only help you to assess the students, their progress but also you can analyze how much revision is needed for each students. Based on the results, you can plan your teaching.
hi mam i like to start tution classes from lkg to 8th standard 6.30 to 8.00 its correct time mam
Dear Nisha,
Time depends on the grade of the students and their school schedule. You need to understand that for young kids (below 2nd grade), after 5 p.m. is not a good time at all. The good slots for young students are 3 to 5 p.m. if they are in morning school and have rested for at least 2 hours after school. For primary students (3 to 8), you can teach from 5 to 8 pm, but most likely, 6 to 7 is their usual play time, so you need to adjust them in separate batches if they ask.
However, after all, it is all about their parents and your mutual understanding.
I hope my answer helps.
Best,
Shweta
mam i like to start after see your article am a working women 6.30 to 8.00 pm its best time for tution mam
If you can manage your home schedule, yes you can teach 6.30 to 8 pm. But, make sure to choose specific grade only.
Hello mam,
I am Swati from Bangalore. I am thinking about home tuition, and this information is really very helpful for me, many doughs are cleared. thank you very much. mam i want to contact you regarding home tuitions only. how may I contact you?
Hello Swati, you can send me an email at shweta@hometuitionguide.com I reply to every email from my website readers. Let me know how may I help you!
Best,
Shweta
Dear Shweta,
how can I contact you about the same.
Rukmani
Hello Rukmani, please send an email on shweta@hometuitionguide.com
very helpful and motivational
Thank You Sejal. I wish you the very best!
Shweta
Res/mam or sir
I am well experienced primary teacher.I have much strength of students at my home tution without any promotion/addvertisement.But I had many doubts in my mind for setup my tution classes as a permanent full time buisness.Today after I read your complete article all my doubts are clear.Now I am feeling so well and confident.Thanks for very useful article.This article fulfill all my quaries.
Dear Joshiji,
Happy to know that my content could help you. Keep visiting this website for more useful content. You can thank me by sharing my articles with your friends. I wish you all the very best in your future endeavours.
Shweta
Hello Sir,
This is Pavan from Pune. I am struggling to be home tutor for Maths and Science for 9th and 10th class students since the last one year. This is really eye opener for me. I can sense the struggles and challenges you went through as I am going through the same phase. You content is really inspiring and more of educative and guidance for the beginners like me . I appreciate your efforts to write this blog and help thousands of educated but unemployed youngsters to take a step forward and lead a life of self content and happy life. Than you very much .
Regards,
Pavan from Pune
Hello Pavan,
Thanks for the compliments. Glad to hear that you find this article useful for you.
I wish you the very best.
Best,
Shweta Singh
मी vaishnav आता मी 12th pass झालो आहे .
मी ट्यूशन घेऊ शकतो का lkg to 8th std पर्यंतची
Yes. Definitely.