Are you looking for a home tuition advertisement format or pamphlet for tuition classes at home that gets more tuition inquiries?
This complete guide on advertisement for home tuition will help you to write and design the perfect ad copy for home tuition that will attract many students.
If you copy the home tuition advertisement from Google and use it, you will not get positive results with your advertisement.
Why?
Because if everyone is using the same advertisement of tuition again and again with a copy-paste game, it becomes common, and parents or students will not give their time to read your advertisement because they already know what you want to show them.
If you want to get a different result and get more students, you have to do something different that will be unique and attention-grabbing to the parents and students.
I have been in the private tuition business for several years and started teaching from my home with five students only, and today, I own the coaching classes with more than 150 students and teaching staff.
Based on my years of practical experience in the tuition business, I know what type of advertisement works and which does not.
If you are a coaching class owner and looking for the advertisement pamphlets, you can read my separate article on how to get attractive coaching classes advertisement pamphlets.
The success of any home tuition depends upon mainly two factors. The first is quality teaching, and the second is promotion and marketing.
I believe that you have all the qualities of a good tutor, and now you want to promote your home tuition business with the help of writing and designing an appealing and catchy advertisement for home tuition.
What will you learn from this article?
- How to write the perfect ad copy for your home tuition? (How to write home tuition advertisement?)
- What crucial elements you should include in the advertisement for tuition classes at home?
- What to avoid when writing home tuition advertisements?
- How to differentiate yourself from other home tutors or tuition classes?
- How to design a pamphlet for tuition classes at home for free?
- How to get super attractive and professionally designed pamphlets for under 500 rupees?
- Sample advertisement for home tuition – Ready to use home tuition ad copies that get a high response
Advertisement For Home Tuition
When I started tuition at home, I was in the same confusion that you are right now. I used to ask myself, how do I write a tutoring ad? And I had no idea how to give advertisement for home tuition.
The biggest mistake that I made in my earlier days as I used to copy the home tuition advertisement sample from the internet and get it printed and distributed in my nearby locations.
After that, I was expecting that my phone would start ringing and I would get many students who read my advertisement of tuition.
Unfortunately, out of 1000 home tuition pamphlets, hardly 10 to 12 people used to call me, and I was able to get 1 or 2 students and that too at the lower fees as I was new to this business at that time.
I was not sure whether the parents were not interested in getting a private education for their kids for their career betterment or if they had better options than me.
After failing to get students from the home tuition advertisement pamphlets, I realized that the biggest issue was with the ad copy. The content and the design were very common and not appealing at all.
I read many copywriting books and then started writing tuition ads with compelling and captivating content with attractive design. To my surprise, I was able to get 40+ students within a year.
However, out of all promotion method, I find one strategy that works like a magic to get new tuition students in the quickest possible time without spending money on advertisement and till date, 90% of my new students came to me with the help of this easy, free & powerful strategy only.
The rest is you know already.
Today, I will share the complete aspects of writing and designing an advertisement for home tuition with you. Please note that even a simple tuition pamphlet with carefully written content can attract more students than well designed tuition pamphlets with bad content.
If you wish, you can bookmark this article to refer to it again.
Let’s get started.
How to write the perfect ad copy for your home tuition? (How to write home tuition advertisement?)
Before I start, let me tell you that this article is about an advertisement for home tuition. If you are a tuition class owner or already running a tuition center or coaching classes, I recommend you read my separate article on advertisements for tuition classes.
Alright?
You need to understand the structure of the home tuition tuition advertisement format.
Your advertisement for home tuition must have five important elements.
- Headline
- Sub headline
- Photo
- Body copy
- Call to action
Let us understand each element in detail.
Headline:
The headline is the most important element of your tuition ad. Make it catchy, attention-grabbing and interesting so that the reader further reads your main content (body copy)
The headline of advertisement of tuition should include any of the following elements,
- Ask a question (Example, do your child facing difficulty in science?)
- Use numbers ( The last batch’s average result was 87% )
- Provoke curiosity ( Maths is not hard as your child thinks)
- Provoke fear ( Worried about your kid’s career? )
- Encouraging and energizing words ( Sign A+ grade result sheet of your child )
- Words to ensure safety ( Let your child study safe )
However, you should always avoid fake or bold claims ( for example, 100% result guarantee )
Sub-headline:
Subheadline is further explaining the headline in a few words. However, it is not compulsory to include it in your ad if the headline is powerful enough to convey the benefits or message.
Let me give you one example from the first headline and create a sub-headline.
Headline: Do your child facing difficulty in science?
Sub-headline: Our personal tutoring approach will help your child quickly learn and grasp science subjects.
Photo:
The photo is further attracting the reader to go into detail. Your photo is a visual representation of the headline, and you should always choose a photo that explains the headline.
Body copy:
The body text should answer all the questions or claims you have mentioned in the headline. The core focus of body text or body copy is to answer how you will solve parent’s or student’s problems, what will be your approach, and provides supporting proof.
You can explain your past results, why you are a better tutor than others, what unique things your tuition has, how it will benefit the students, etc.
Call to action:
What parents or students will do after reading your ad? Always guide them on what to do. Mention your contact number and address.
Now at the bottom, mention the name of your tuition classes and address.
Your ad copy structure is ready!
Now I will explain some more insights about an advertisement for tuition at home that you should know to create a highly responsive tuition ad for home tuition.
Your home tuition advertisement should be attentive to people’s emotions, and any advertisement is driven on the basis of emotions, not logic.
You should always think like a parent or student.
To make your thinking process easy, suppose I am a parent or student and asking you these questions,
- Why do I need home tuition for my kid?
- What benefits will I get if I take home tuition from you?
- Will I be able to get personal attention?
- How your home tuition is different from other home tutors?
Your home tuition advertisement or advertisement of tuition classes must answer these questions.
Got my point?
Keep exploring all the possible questions that a parent or student might have and try to answer those questions in your advertisement for home tuition.
Tips: Think about parents’ and students’ pain areas and problems with the study and offer a solution in your home tuition advertisement.
It is basic but super important and effective.
What crucial elements you should include in the advertisement for tuition classes at home?
If you want to create a home tuition advertisement in pamphlet form, you have very limited words to include in your home tuition ad copy.
Remember, you do not have to write an essay. The text on a 1/8-inch pamphlet should be well formatted and highlighted with appropriate fonts.
Try to keep it short and to the point. Include only highly relevant points (preferably bullet points).
You should never show over-commitment in your home tuition advertisement. For example, you should not write like,
“Get a minimum of 80% marks when you join us.” Instead of this, you can write as,
“Witness guaranteed improvement in study.”
Which sounds better? Obviously, the second one.
I hope that you have got the idea.
It would be best if you also used relevant pictures to capture people’s attention to who receives the pamphlets. The picture does not help convince people to call you or visit you but to capture immediate attention.
An advertisement of tuition with a relevant picture performs better than a plain text advertisement.
Focus on benefits:
Students or parents are looking for good education, not your qualifications. However, it does not mean they do not want tutoring services from highly qualified tuition teachers.
What I mean here is to keep your part as light as possible. Focus on their part.
Not clear? Let me explain.
Focusing on students’ benefits is better than describing your experience and qualifications. If parents don’t find any benefits they are looking for, they will not be interested in your tuition.
The benefits can be many things that I will discuss soon.
Add USP:
Let parents know how you are different from other home tutors. If you can’t differentiate yourself from others, it will be difficult to grab the attention of parents and students.
Let me tell you my secret about USP. As a new tutor, I always added one USP in all my advertisements.
I purchased a science project kit set and mentioned in my advertisement that I would practically explain the science to the students!
This USP worked like a magnet, and I got many tuition inquiries from advertisements every time.
You can replicate the same strategy if you wish. I highly recommend you try this. It is a small investment but a big advantage for a long.
Add urgency:
People do not act on anything when they have plenty of time. If your home tuition advertisement does not have any urgency or deadline, parents or students will care to call you.
Why?
Parents or students will think they can approach you anytime when they need your services. But when they see that you are open to only 20 students only and if they are interested, they will not think much and call you within a couple of days.
The urgency can also be a time limit for getting exclusive discounts or offers.
Include incentives:
If you have seen any “sale” type offers on TV or in the newspapers, you might have observed that companies are offering something FREE along with their main products or services.
Why do they do that?
To attract and make people take a decision fast.
But, in your case, what you can offer for FREE?
You cannot offer any material thing as FREE initially when you are starting your home tuition, but you can definitely offer the below freebies.
- Free demo class
- 5 days of free tuition
- 20% discount on the second child
- Discount on group tuition of same standard students etc.
You do not always need to invest money to offer FREE things for the advertisement of tuition.
However, whatever you offer as free, you should follow it.
Confidently add FREE things in your ad, and you will see the difference your advertisement is making.
Add call to action:
CTA or call to action is nothing but to let parents know what they have to do after reading your advertisement for home tuition.
The CTAs can be,
- Call us today
- Visit us today
- Register now
- Enrol your kid today
- Book your free demo class today
CTA is very important. Many home tutors think every parent who receives pamphlets for tuition classes at home will understand what they have to do next.
Please never make that mistake.
Always clearly mention and guide parents on how they can contact you and at what number.
Add your contact number in bigger letters along with your address. Finally, at the bottom, mention the name of your home tuition class.
Avoid giving email ids and address instead of direct phone numbers. No one will care to send you an email inquiry about your home tutor services and wait for your reply.
Similarly, no one has time to visit you personally without talking over the phone.
I highly recommend you add only one CTA and do not confuse people with so many options.
Give your phone number and address. Simple.
Please do not complicate it with emails and other things.
If you have a website for your home tuition, you can mention it, but the phone number is a must.
What to avoid when writing home tuition advertisements?
Avoid unnecessary photos or non-relevant photos in the home tuition classes advertisement
I have seen that many tutors give home tuition advertisements full of pictures and poor content. Photos or pictures are complementary elements of the home tuition advertisement, not an additional element.
The advertisement is heavily focused on some fancy pictures and does not offer any value to the reader other than catching attention.
Having a simple, relevant picture is more than sufficient in advertising pamphlet for home tuition. If you don’t want to add a picture, add your home tuition logo, and you are good to go.
Fake claims on qualification
You should never mention fake qualifications if you do not hold that degree in reality. As a part of the marketing of my coaching class, I have witnessed many tutors who claim that they are highly qualified just to impress students and parents.
Such practices are not ethical, and you should not use those unethical tactics to get students. I would also like to share that no one will verify your educational qualifications, but your teaching will definitely expose you some other day.
Once even a single student knows that your claims are fake, you will lose your reputation and be out of the business forever.
Be what you are and focus on quality teaching.
If you need more qualifications, there are many good online courses for tutors that you can enrol in and get certified.
After that, you can confidently claim your qualification.
Recommendation: I highly recommend you to at least get a couple of online certifications of relevant skills, and you will add value to your tutoring resume.
Grammatical errors in the advertisement for home tuition classes
I read hundreds of advertisements for home tuition, and out of 10 pamphlets for home tuition, 7 to 8 ad copies had grammatical mistakes like incorrect spelling, punctuation, prepositions, adverbs, and sentence structures.
This isn’t good.
Not acceptable at all.
No matter how attractive your home tuition ad is, if you make a single grammatical mistake, people will find that, and you will lose trust as a home tutor.
No one expects such a mistake from a tutor.
Until today, I would say I am not an expert in English. I always proofread everything I write, including letters, emails, study material, advertisements, notices, forms, and almost everything.
How will you ensure that your home tuition advertisement format is 100% free from grammatical errors?
It is very simple and, most importantly, absolutely FREE.
You should take the help of Grammarly’s awesome English grammar tool to avoid bad impressions by improving and eliminating grammatical mistakes in anything you write.
It is completely FREE, and you can easily use it wherever you want.
You need to sign up with your email for free, install Grammarly on your desktop or laptop, and start using it. It will show every single English error and suggest corrections automatically.
No need to pay anything. The FREE features are more than sufficient to sharpen your English while writing.
You can sign up for Grammarly with your Gmail id and make your ad copy fluent and mistake-proof.
How to differentiate yourself from other home tutors or tuition classes?
Today, the tutoring business is very competitive, and even bigger companies are also investing massive money to advertise their tutoring business like Byju, Vedantu, etc.
Let me tell you that you don’t need to feel insecure if the big brands are there in the market. It is actually a good sign that the tutoring business has huge potential. Even if the big brand does everything possible by investing billions of dollars, it will never cover the entire education sector.
The reason is that they will never reach every city, village, town, etc.
Even if they reach, they can’t afford buildings, offices, and tuition centres. Also, not all parents trust them or afford their high fee structure.
As you have observed, the online education market is now downward because people are now getting irritated with the word “online classes”.
Remember one thing; online education can never replace offline education.
But the point here is, how would you differentiate yourself from other home tutors or tuition classes?
Simply by offering more value than others and keeping your fees competitive. Competition doesn’t mean lower fees.
If you are unsure how to know your competitor’s fees and have questions regarding competitive fees, I recommend you to read my post on how much should i charge for home tuition, where I have explained everything in detail.
You can differentiate yourself by offering discounts, freebies, and demo classes that we have already discussed. Still, I am going to show you some emotional factors that will force parents or students to prefer you over other home tutors or tuition classes.
You will have more competition from tuition classes than from home tutors. Because not every home tutor promotes their home tuition efficiently, but tuition centres do it regularly.
How to deal with tuition class competition?
You can include the following emotional factors in your personal tuition pamphlet for tuition classes at home.
Mention that, unlike mass teaching, you are personally teaching students with the highest level of attention that a tuition class can’t do. ( this will attract parents who want their kids to give private and quality education with one-to-one teaching.)
Mention that you have a friendly and safe environment for the students, and they will feel at home environment. ( this will attract parents whose kids are introverted and feel insecure with class.)
Feel bad while signing the poor result sheet? Proudly sign the next term result sheet with a clear improvement.
Can you see, the above words have touched the parents’ pain as their kids cant secure good marks, and they have to sign their mark sheets have poor results.
But the word “proudly” and “improvement” ignited their emotions to get their kids into your tuition.
Similarly, you can think of and research many pain points and address them in your advertisement for home tuition that will clearly differentiate you from the others.
How to design pamphlets for tuition classes at home for free?
If you want to design pamphlets for tuition classes at home, you can easily create amazing pamphlets with the help of a free tool in under 30 minutes.
I have written a complete step-by-step guide on home tuition posters for tuition classes that you can refer to and create your pamphlet design.
I have given a detailed explanation with pictures so that you will not get confused while creating the pamphlet for home tuition.
How to get super attractive and professionally designed pamphlets for under 500 rupees?
Hiring freelance designers is my favourite method to get amazing and eye-catching designs for home tuition advertisements at the lowest price with quick delivery.
Let me show you how you can save your time designing pamphlets for home tuition advertisements and get attention-grabbing pamphlets for under 500 rupees within 24 hours.
I am using this method for designing a logo, illustrations for study books, and many other things. I find this method cheaper than local designers, and I can hire international designers at a very low cost. (Less than 500 rupees.)
Let me give you some of my order details when I hired designers for various tasks to save my time and money to have a high-quality advertisement.
Suppose you also want to save time and make your advertisement gets instant attention. In that case, you can read my complete step-by-step guide on hiring professional designers for tuition-related advertisements or any other work at the lowest cost with the fastest delivery.
Please note that writing ad copy is related to the textual content and designing the advertisement is visual content, and both are equally important.
Visuals to get instant attention. Textual to convince, and persuade parents to take action.
I hope you are now crystal clear with these two terminologies of home tuition advertisement.
I will show you the tested ad copies that I used for my home tuition many times.
Sample advertisement for home tuition – Ready to use home tuition ad copies that get a high response
You can copy the below-mentioned scripts of the home tuition advertisement sample in word and give them to the print agency or the designer for design.
Each of the sample advertisement for home tuition I am showing here has different aspects, and you can select the most appropriate sample text for home tuition advertisement.
I have tried many home tuition advertisement formats, and only high-performance home tuition ad samples are provided here for your reference.
Home tuition advertisement templates
Example 1: Home tuition advertisement format for maths tuition
Did math get you down?
No worries. We make maths as easy as child’s play!
Body text: Get all your maths queries solved by an experienced tutor. Zero confusion and full clarity.
Come with any maths problems and learn how to solve them easily. Only the last tuition batch is left!
Book your FREE demo class today!
Call 987654XXXXX
Easymaths Home Tuition, Station Road, Navi Mumbai
Example 2: Home tuition pamphlet format for primary school students
Do you want to build a stronger building?
We make the rock-solid academic base for your kids.
Your kid will have a strong foundation to build a brighter career with our concept-focused teaching!
Get personalized tuition with us.
Admission is open till (date ) ( mention date for a maximum of 7 days only )
Call us today on 98765XXXXX to reserve your seat.
Concept home tuition classes, Old bazaar, Dadar.
Example 3: Home tuition available poster content
Need a private tutor for your child?
Get tuition from a Private tutor with 10+ years of tutoring experience.
Convenient time slots are available for limited students only.
Get FREE demo class till (date).
Call 98765XXXX
Rayma’s Home Tuition, Hill drive, Hyderabad
Example 4: Home tuition advertisement sample for commerce students
Achieve your dream of becoming CA
We are passionate about commerce subject teaching, and your child will be able to build a strong base to become a chartered accountant.
Get one-week FREE tuition. First 10 students only!
Admission closes at (date).
Call us today to reserve your seat! 98765XXXXX Achievers Home Tuition, Moti bazaar, old Delhi.
Example 5: Sample advertisement for tuition classes at home for class 8 to 10 students
15 students with an average of 88% last year
Get quality tuition for your child and let them join the team of achievers!
Unlike other mass gathering classes, we provide personalized group tuition to let students clear every single doubt.
Limited admission. Only a few seats left.
Call 98765XXXXX Vision Home Tuition, Purab Manor, Bangalore.
Need more samples and help? Download my 80+ favourite best ad copies content to include in the home tuition advertisement. All free! Click to download.
Conclusion on advertisement for home tuition:
I hope you can now write an attractive and attention-grabbing advertisement for your home tuition and get more student inquiries.
You can also design home tuition advertisements on your own or invest a small amount and hire freelance designers to make your advertisement even shinier and eye-catching.
The examples are for reference only. You can edit them according to the subjects you teach and the grades.
You can also add your USP to make it persuasive to students and parents.
Now it’s your turn.
What difficulties are you facing in creating the home tuition advertisement? Let me know in the comments, and I will reply to your comment at the earliest possible.
You are good!!!
Thank You Esau Robert!