If you are a home tutor and want to know how to find students for home tuition, this article will help you get more students for your home tuition.
The biggest challenge with any private tutor like you is to find students for home tuition. Home tuition is a highly profitable business if you know how to promote home tuition and learn the promotional strategies to attract and get more students.
I have been in the teaching business for the last many years, and I started tuition from home; today, I own a coaching center with 150+ students and teaching staff.
This was not easy at all!
I faced many difficulties and was in a similar situation to what you are right now. But, over time, I learned some basic and advanced strategies by experimenting with various marketing and promotion strategies to grow my home tuition business into a fully-fledged coaching class.
Today, I will share many useful strategies to find students for home tuition that you can implement quickly and get more students for your home tuition.
What will you learn from this article?
- What you should avoid while finding students for home tuition?
- How to find students for home tuition?
- How to attract students for tuition?
How to find students for home tuition?
When looking for students, most home tutors search on Google like, “find students for home tuition near me.”
For example, if the tutor lives in Delhi, they will search like “find students for home tuition in Delhi.”
Do you think you will get students for home tuition by doing these?
Most probably, No.
You must come out of your comfort zone and market yourself as a tutor. No one will come to you if you do not promote yourself consistently.
Why consistently?
Because people don’t recognize and memorize anything unless they see or hear that thing again and again. ( just like TV ads!)
If you have just started home tuition, you should read my complete step-by-step guide on how to start tuition at home so that you can cross-check every crucial point whether you have done it correctly or not.
And, if you are already an experienced home tutor, I highly recommend you read the same post to sharpen your promotion and marketing strategies.
Alright? Let us get to the topic now.
Practically, you have only two options to get students for home tuition.
Option 1: Find students
Option 2: Let students find you
I will show you methods that fit both options.
My Recommendation: Option number 2. The best way to reach many students is using this free and powerful strategy.
Find students for home tuition
There are many ways to find students for home tuition, and I am sure you might know a few of them.
I will discuss some of the proven and practical methods to find students that you already know; however, I will provide additional valuable tips on those methods that I have implemented for my home tuition.
Tip No 1: Let people know you have started home tuition
You can ask your neighbors or close friends living nearby your home.
I know that you already know this method! But how did you inform your neighbors and friends about your home tuition business?
By telling them that you have started taking home tuition and might have requested to share the news with their contacts. Right?
No. That is not the RIGHT way to inform neighbors and nearby friends.
You should have appealing content and an attractive message design to share with them. Not clear?
Let me give you an example here.
Suppose you are sending WhatsApp messages for tuition to your neighbors or friends and asking them to help you promote your home tuition in this way,
“Hi, I have started taking home tuition for primary students. Please inform and share with your contacts. My fees are very affordable.”
Instead of that, you can send them an attractive poster and a message like,
Dear Parents,
I am happy to announce my home tuition classes for classes 4 to 12 students. Get quality education with personal attention to help your kids learn in a better way and grow their academic performance.
Limited students only! Call us today on 98765XXXXX & get a FREE demo class.
Best wishes, Shweta Sharma (MSC), 112, Vrinda Avenue, Station Road, Delhi.
What do you think about this example?
The simple message will not attract, convince or persuade people to call you and inquire about your home tuition, but if you send them an attractive picture(like above) with a sample message similar to the example that I have given, they will surely share your message further and help you find students for home tuition.
I have made this creative tuition poster for FREE in less than 10 minutes. If you do not know how to make an attractive tuition poster, you can read my step-by-step guide on home tuition posters for tuition classes, where I have explained two methods.
Either you can create tuition posters by yourself for FREE, or if you don’t have time or need professionally designed posters, you can get them for under 500 rupees within 24 hours by hiring freelancers.
Tip No 2: Pamphlet or poster selection with content and design
To find students for home tuition, pamphlets for advertising are one of the best ways to attract students for home tuition.
You might have tried this method but not received tuition inquiries or admission as expected. I understand that because I have also faced this many times.
Usually, the conversion rate is around 3 to 10% maximum. That means, out of 1000 tuition posters or pamphlets, 3 to 10 students will enroll in your tuition.
However, you can increase this ratio if you know how to write compelling and persuasive content for tuition advertisements.
To help you write the advertisement, I recommend reading my highly informative and value-packed articles mentioned below.
How to write an advertisement for home tuition
How to write a magnetic advertisement for tuition classes
I have explained in detail how to catch the students’ attention, what to avoid in writing a home tuition advertisement, what are essential elements of highly converting ad copy, and many more.
Please go through both articles, and you will never have to refer to anything else to create content for tuition advertisements.
Tip No 3: Use social media
When you think about how to find students for home tuition, you should also pay attention to how to attract students for tuition.
As you know, today, everyone is on social media platforms. Even if the students are young, their parents are surely using many social media like Facebook, Instagram, etc.
Your home tuition should have a presence on all major social media platforms. You can create content through posts and images and engage people on your social media profiles.
For example, you can create a Facebook page and an Instagram account where you regularly post engaging content and attract students and parents.
However, this method will take time and also require continuous efforts from your end. Please read my post on how to promote home tuition on Facebook for FREE and get more tuition inquiries.
Similarly, you can use Instagram and post regular photos with engaging content to increase your followers, who will ultimately follow you and take your home tuition services for their kids when they are in need.
Important note: You should not ask people to take your tuition services in every post you create. Out of 10 posts, you should only use 1 post to ask for tuition services. In the rest of 9 posts, you have to offer value to your readers or followers.
Tip No 4: Use Facebook groups
Facebook has billions of groups having people with similar interests. You can join as many as possible Facebook groups and share valuable information by commenting on someone’s post, new posts, etc.
However, before you join any group, make sure to check the following things:
- The group should be in your close location. For example, if you live in Juhu central, the group must only be of people from Juhu central.
- Group is focused on educational purposes only. If you join any random group other than education or parenting-related group, you will not get any benefits from it.
- The group should be free from spam and only have genuine people with quality content or discussion. Most groups are spams, and people post all types of marketing and promotion content around the clock. If you see that there are hundreds of posts every day in the group, avoid such groups.
Let me give you some ideas on how to find a Facebook group that you can join, share value and attract students and parents for your tuition services.
Suppose you live in Juhu central, you should look for groups like,
- Juhu students
- Juhu parents community
- Juhu scholars
- Juhu education
- Juhu moms
I hope now you have a fair idea of what I want to convey. Juhu parents’ community will have kids, and they might be looking for home tuition, and if they know you are a home tutor, they will approach you.
But, the same strategy you have to maintain, out of 10 posts, only 1 post will be for promotion.
Tip No 5: Create a YouTube channel
You can create a YouTube channel and attract students by offering short video lessons. Let me tell you that you do not have to show your face if you do not want to face the camera.
There are thousands of YouTube channels where no one is showing their face, and still, they are very successful and have tons of subscribers.
You don’t need to invest anything like a camera, tripod, mic, or microphone. You can start with your smartphone and record videos.
What matter here is the value you offer in your video lessons. At the end of every video, you can ask for the home tuition and share your contact details on the screen or in the video description.
Trust me; if you create a location-specific YouTube channel and give value-packed lessons, you will get many tuition inquiries automatically.
You will find many videos where you can learn how to start tutoring YouTube channels on YouTube itself.
Tip No 6: Tie up with coaching institutes
How to get more students for tuition?
This method will only work if you are not the direct competitor of the coaching class. For example, find a good coaching centre in your location and check whether they provide tuition for all standards or focus only on specific standards.
Some coaching classes only target students of higher standards like standards 5 to 12 or standards 8 to 12.
Approach them and ask them to refer your tuition if they have tuition inquiries for the standards they do not provide. (for example, LKG to Standard 4 students)
You can also convince them to arrange a special demo class for you.
Sometimes, the coaching centre will deny your request or ask you to pay a small commission for every confirmed student they will refer to you.
Calculate your profit, and if it is a good deal, you can accept their offer this way, and you can get more students without doing much from your end. But make sure to understand their terms and conditions that will be a win-win for both parties.
Tip No 7: Create a website for your home tuition
Creating a website improves the online presence of your home tuition business. However, building a website needs skills and a small investment.
The estimated cost of website making is around 5000 to 6000 rupees, including domain for 36 months for a single website. You can hire any freelancer to build a website for around 1500 rupees.
If I calculate the approximate cost, it will be under 8000 rupees. If you have the budget, I highly recommend buying hosting from Bluehost ( free domain included ) and building your website.
Parents often search for home tuition near me and if your site appears at the top, you will get many students.
I can refer the best and cheap website developer who will build a professional website for your tuition business. Let me know in the comments, and I will share more details about making the website for tutoring businesses or tuition classes.
The benefits of having a website for tuition are,
- You can create engaging content to attract people who are searching for tutors on Google from your city.
- You will leave a professional impression on parents and students.
- You can showcase your achievements, qualifications, and everything that will help you get more students.
- You can get tuition inquiries from parents searching online for home tutors.
You can also build a website for free. Still, I highly recommend you buy hosting and a domain and make your website because free websites don’t have many features, and your tutoring website can be deleted anytime without any notice to the user.
Tip No 8: SMS marketing
SMS marketing is one of the cheapest ways to find students for home tuition. You can use SMS marketing to promote your home tuition or tuition classes in your local area.
SMS marketing will benefit you by targeting a specific location. However, the response rate of SMS marketing is not so impressive nowadays because almost every day, people receive many marketing SMS on their mobile phones.
People are now irritated by the spams and sales-type SMS, and they just delete it. But there are specific tactics to create compelling content for SMS marketing that will give you a higher response rate from the SMS receivers.
Here is my guide on promotional messages for coaching classes that you can use to get high responses from SMS marketing and more tuition inquiries.
Tip No 9: Newspaper ads
Almost every home has a newspaper subscription, and you should not miss the chance to advertise your home tuition in local newspapers.
You can approach the local newspaper and ask for their charges. The charges depend on many factors like,
- Day of the week
- Space for the ad
- Frontpage, back page, or middle page ads
- Black and white or colour
- The reputation and popularity of that newspaper
However, you should always look to get your advertisement in the local newspaper only and, if possible, use the local language or mix of English and the local language because not every parent can read English.
From the local newspaper, you will have more chances to get tuition inquiries than in the city, state, or national newspaper. And, as a home tutor, you should not target the whole city instead, focus on local areas.
The only drawback with a newspaper ad is that it will be for one day only. So always select the best time and day to publish your tuition advertisement in the newspaper. Newspaper ads are cheap and effective.
Tip No 10: Have a tuition board or flex banner for tuition
You must have a tuition board at your home if your home is not in the apartment. In the case of an apartment, you can ask your apartment authorities and display a tuition board or flex banner at the entrance of the building.
Always try to display a tuition board that is visible from at least 10-12 feet. Please select the location of the building to put a board or flex banner so that anyone passing nearby can easily see it.
Tip No 11: Distribute one-page flyers to specific locations
Flyers are similar to pamphlets; you can create them easily or get them by hiring a freelancer. But, you don’t have to print 500 or 1000 flyers because you are not going to target mass people for this method.
You can have only 100 flyers and distribute them or display them at appropriate locations ( after taking permission ) as per below:
- Stationery shops (the best shop is which is near to any school )
- Public library
- Fast food centers near schools
- Grocery shops near your location
- School supplies shops like uniform suppliers, school bags, etc.
There is a high chance that your tuition flyer will get attention from parents and students, and if they are interested, they will approach you.
However, your flyer content and design matter a lot. You can create content on your own ( I have already shared a link in this article on how to write tuition advertisements) and hire a freelance designer to make your flyer attractive and appealing.
If you want to read more ways to find students for home tuition, read my massive guide on how to start tuition at home, where I have explained 20+ methods to promote your tuition classes.
FAQs related to how to find students for home tuition:
How to get students for tuition or how to get more students for tuition?
Getting students for tuition is very easy if you understand the strategies explained in this article and other important articles on this website. You need to implement every strategy regularly to get more students for your tuition.
You can not expect many student inquiries by distributing pamphlets at one time. Get it printed in more quantities ( the higher the quantity, the lower the cost of printing ) and distribute them at regular intervals.
How to attract students for tuition?
You should offer discounts and freebies to attract students for tuition, along with all the promotional activities.
Quality teaching is important. Once you get your first students, try to offer quality teaching, and they will promote you automatically, so always focus on quality teaching.
How do I find home tuition jobs near me?
I don’t believe in the home tutor jobs offered by any website or agency. You can read my complete guide on home tuition agencies, where I have explained why you should not do home tutor jobs from any agency or website. Please have a read and decide if you want to grow yourself as a tutor or not.
How do I advertise for home tuition?
There are many ways you can advertise your home tuition services. You should read my article on how to start tuition at home, where I have explained around 20 ways to advertise or promote home tuition.
Do tuition teacher jobs worth doing?
The answer is NO & YES. If you have read the guide I mentioned in the above answer, you have a clear understanding of tuition teacher jobs and their advantages and disadvantages.
Tuition teacher jobs are only beneficial if you are employed by a reputed coaching class or tuition classes. But joining any agency or website is a complete waste of time and money.
Conclusion on how to find students for home tuition:
To find students for home tuition or tuition classes, you should have patience, strategy, and dedication. There are many free ways to promote your home tuition, but if you really want to grow in the home tuition business, you must take it as a business and invest a small fund and scale your home tuition into a successful tuition classes business.
I hope this article has given you valuable information that will help you find students for your home tuition.
Now it’s your turn.
How much budget can you afford to promote your home tuition?
Let me know in the comments, and I will reply with the appropriate and budget-friendly method that will suit you best according to your budget.
I wish you all the very best with your home tuition business!